
Whole Life Insurance
Permanent cover with a guaranteed death benefit and a cash value that builds.
Read more →Life & Health
A fixed amount for a fixed number of years, at the lowest cost per dollar of cover.

Term life covers a defined period — typically 10 to 30 years — chosen to match the span where other people depend on your income. It builds no cash value, which is exactly why it buys several times more death benefit per dollar than permanent cover.
Questions
A common rule of thumb is ten to fifteen times income, adjusted for the mortgage, education costs and what is already in place. We work the number rather than applying a multiple blindly.
The cover simply ends. That is the trade for the lower price. Convertible policies let you move to permanent cover before the term runs out without fresh underwriting.
Many policies now underwrite on data and a questionnaire alone up to meaningful amounts. Larger sums generally still require fluids and a paramedical exam.
Often taken together

Permanent cover with a guaranteed death benefit and a cash value that builds.
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A small permanent policy sized for funeral, burial and last medical costs.
Read more →Tell us what you already have and we will show you where this fits — or tell you plainly that you do not need it.